When your logo is delivered, you should receive a folder of file types – not just one image. Each format has a job. Use the wrong one and your logo looks blurry on a banner or will not print on a shirt. Here is exactly when to use each.
Raster vs. vector: the key difference
Raster files (JPG, PNG) are made of pixels and blur when enlarged. Vector files (SVG, AI, EPS, PDF) are math-based and scale infinitely – from a business card to a billboard – with zero quality loss. A professional logo is always designed in vector first.
Every format and when to use it
JPG
Best for quick web use, email signatures and documents. No transparency – it always has a background.
PNG
The web workhorse. Supports a transparent background, so it sits cleanly on any color. Use it for websites, social profiles and slides.
SVG
The modern web vector. Tiny file size, perfectly crisp on retina screens, and ideal for your website and app icons.
AI
The original Adobe Illustrator source file. This is your master – keep it safe. Any designer can reopen and edit it.
EPS
The universal print vector. Sign shops, printers and promotional-product vendors ask for this.
Shareable and print-ready. Great for handing your logo to a vendor who does not use design software.
Need a Logo in Philadelphia?
Same-day custom concepts, unlimited revisions, and every file format — at no upfront charge.
What about embroidery and apparel?
Stitched logos on hats and polos need a special DST file. If you plan on branded apparel, ask your designer for it up front.
The bottom line
A real logo package includes all of these. If a designer only hands you a single JPG, you do not truly own a usable brand asset. At Logo Design Philadelphia, every approved design ships in JPG, PNG, SVG, AI, EPS and PDF – with DST on request. Start your free consultation today.